The Hearts & Arrows concept began in Japan, where a businessman named Takanor Tamura developed the idea of the Fire scope, a refractive scope that made the quality of the diamond symmetry visible. In consideration of the fact that there wasn't a 'perfect looking' diamond in the world within his brutally honest scope, he sought to create a company dedicated to cutting these Hearts & Arrows. Soon, other companies joined the game and spun off variations of name brands reflecting the Hearts & Arrows phenomenon.