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For most people, buying a diamond is a new experience, but that doesn't mean it should be overwhelming. Understanding a diamond's quality characteristics is straightforward and simple.


Diamond Shape
As the name suggests, shape (round, princess, radiant, etc.) describes a diamond's form. The beauty of the individual shapes is a matter of personal taste.

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Diamond Carat Weight
This is the term with which people are most familiar, but bear in mind that carat is specifically a measure of a diamond's weight.

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Diamond Color
A diamond's color grade refers to the lack of color. Diamonds that are white, containing little or no color, receive higher quality grades than those with visible color.

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Diamond Cut
The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.

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Diamond Clarity
Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.

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Conflict Free Diamonds
All FireDiamonds have been purchased from legitimate sources not involved in the funding conflict.

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